About us
Chasing Gold began the way most horse stories do, with one horse who changed everything.
Chase came to us with the show name "Chasing Gold," and over time became the inspiration behind the brand itself, thoughtful care, trust, patience, and doing right by the horses who give us everything.
Like many owners, we spent years sorting through wellness products, supplements, recovery tools, and conflicting advice trying to find options we genuinely trusted for the horses in our care.
What we found was a market full of noise, oversized promises, and very little thoughtful curation. Chasing Gold was built differently.
Today, we carefully select equine wellness products, recovery tools, and PEMF technology based on quality, practical use, and horse-first decision making, only carrying products we genuinely believe in ourselves.
The goal has never been to sell more. It has always been to help horse owners feel more confident in what they choose to use.
Meet the founder
Jillian built Chasing Gold the same way she approaches horse care, thoughtfully, carefully, and with deep respect for what horses actually need.
Like many horse owners, she spent years navigating supplement claims, wellness trends, and conflicting advice trying to find products she genuinely trusted for the horses in her care.
What began with one horse and a search for better wellness support slowly evolved into a carefully curated approach to equine care rooted in education, restraint, and horse-first decision making.
Today, Jillian personally selects the wellness products and recovery tools featured through Chasing Gold, focusing on quality, practicality, and trust over trends.
Because wellness should feel supportive, approachable, and genuinely helpful, not overwhelming.
Chief Inspiration Officer
Before Chasing Gold became a company, it was already a name.
Chase came to us with the show name "Chasing Gold," and over time became the inspiration behind everything the brand stands for, thoughtful care, patience, trust, and doing right by the horses who give us everything.
He reminds us daily that wellness is not about trends or quick fixes.
It is about consistency, recovery, attention to detail, and understanding what horses actually need to feel their best.
The heart of this brand will always begin with him.
Trust over upsell
If a supplement is not the right answer, we will say so.
We believe horses do not need more products, they need better ones, selected thoughtfully and used with intention.
That philosophy guides every product we carry and every recommendation we make.
Curated with care
We focus on practical wellness support, recovery, hydration, muscle function, nervous system balance, and everyday equine care without unnecessary complexity or exaggerated claims.
Our goal is simple: to help horse owners cut through the noise and feel confident in the products they choose to use.
The brands we trust
Supplements · Netherlands
A family-run Dutch company producing thoughtfully formulated equine wellness supplements designed to support horses through practical, everyday care. Chosen for their quality, consistency, and horse-first philosophy.
Visit HELTIE horse® ↗PEMF therapy · Germany
German-engineered PEMF technology designed to support recovery, circulation, and overall wellness for horses in training, rehabilitation, and everyday care. Wireless, practical, and intentionally designed to fit into real horse life.
Visit Sport Innovations ↗